The importance of Intellectual Property is often overlooked in the Caribbean region. Eve Anderson Recruitment attended the Trinidad and Tobago Chamber of Industry & Commerce breakfast forum for business leaders on Rethinking Intellectual Property when Going Global.
The forum encouraged business leaders to factor in IP protection as part of their strategy when expanding and developing their business, especially when exporting to other markets. Key takeaways included understanding the process and costs of IP, infringement lawsuits and the importance of IP registration.
Keynote speaker, Fanta Punch, Partner at M Hamel-Smith & Company reminded leaders to protect their brand name and the work associated with their brand.
