Business Development and Marketing Officer

Job Summary:

The Business Development & Marketing Officer is responsible for driving business growth through strategic marketing initiatives and business development activities, including identifying new opportunities and building relationships.

Key Responsibilities:

• Develop and implement comprehensive business development and marketing strategies to drive growth and enhance brand presence.
• Conduct thorough market research to identify new business opportunities, customer segments, and industry trends.
• Build and maintain strong relationships with potential clients, partners, and stakeholders to expand our client base.
• Oversee the creation and execution of marketing campaigns across various channels to promote our services effectively.
• Monitor and analyze the effectiveness of business development and marketing initiatives, providing regular reports and recommendations for improvement.

Qualifications:

• Bachelor’s degree in business administration, Marketing, or a related field.
• At least 2 years’ experience in Business Development & Marketing or a similar role.
• Proven experience in business development and marketing.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Experience in the marketing and sales of Industrial and/or construction products and/or services would be an asset.
  

REF K.H