Brand Officer

Key Responsibilities
Brand Management

Execute brand campaigns aligned with the marketing calendar and supplier guidelines.
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Monitor brand consistency, including digital, retail, and promotional materials.
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Review and be knowledgeable about supplier guidelines and brand management.
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Project leader of assigned brands.
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Construct and execute market research (generating insights).
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Create reports on brand performance.
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Brand ambassador of the assigned brands and Simextra.

Promotion Execution
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Plan and implement promotional activities for retail, social media, and events.
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Ensure availability of POS materials and promotional assets in all key outlets.
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Monitor and report campaign effectiveness using pre-defined KPIs.
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Coordinate with internal and external parties for effective execution.
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Prepare project execution report.

Marketing Inventory
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Maintain inventory of marketing merchandise.
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Submit request for reorder of marketing merchandise based on forecast.
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Maintain an updated inventory on company branding [billboard, posters]
Administrative Tasks
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Track promotional spend per brand and submit monthly reconciliations.
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Prepare marketing documentation including contracts, agreement, and reports.
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Maintain accurate digital archives of campaigns and brand documents.

Trade Marketing
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Conduct trade visits to monitor in-store brand execution and collect market feedback.
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Collaborate with the sales team to enhance retail visibility and product positioning.
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Submit trade visit reports with photos and notes.
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Present on trade visit findings.

Social Media and Digital Support
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Contribute to content planning and posting schedules across brand channels.
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Engage with community followers and flag issues.
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Support reporting of digital campaign performance.
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Review social media posting.

Reporting & Evaluation
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Prepare weekly summaries and monthly reports on assigned brands.
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Participate in post-campaign evaluations and help identify improvement areas.
Key Attributes
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Attention to detail
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Eye for identifying visuals that are catchy and appealing.
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Review designs submitted to ensure it complies with activity requirement.
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Ensure all marketing materials (ads, emails, social posts, brochures) are free of typos, factual errors, and branding inconsistencies before publishing.

Public speaking skills:
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Conduct interview and presentations [radio/TV]
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Engage in company presentations.